How we increased collectors.hu’s revenue to 191% and boosted their email revenue from 0% to 30% of total revenue—while subscribers even write fan letters about how much they enjoy reading the emails.

Collectors.hu is a Budapest-based entertainment webshop specializing in movie merchandise, attracting customers with its unique products. They approached us to help improve and optimize their email marketing processes.

Actions Taken:

1. Klaviyo Integration:

   • Connected Collectors.hu’s webshop to the Klaviyo email marketing platform.
   • Enabled detailed tracking of customer behavior through extensive data integration.
   • Set up numerous automated flows to handle and optimize various customer situations.

2. Welcome Flow:

   • Created an engaging and entertaining welcome flow for new subscribers.
   • The multi-email series introduced the brand, shared its story, and provided value while entertaining the subscribers.
   • Aimed to ensure long-term email engagement by making the content fun and unique.

3. Cart Abandonment Flow:

   • Optimized the cart abandonment process with automated emails reminding customers of incomplete purchases, encouraging them to complete the transaction.

4. Browse Abandonment Flow:

   • Implemented a flow for visitors who browsed products but did not add them to their cart.
   • Sent emails to encourage these visitors to add items to their cart and make a purchase.

5. Site Abandonment Flow:

   • Created a flow for visitors who left the site without viewing specific products.
   • The goal was to guide them towards viewing and purchasing their favorite products.

6. Winback Flow:

   • Set up a winback flow to re-engage inactive customers.
   • Sent reminder emails to customers who hadn’t made a purchase in a while, encouraging them to return and shop again.

7. Segmentation:

   • Focused on segmenting active subscribers to send targeted emails, yielding better results and higher conversions.
   • Created multiple segments to send personalized messages, enhancing the connection with subscribers.

8. Ongoing Campaigns:

   • Regularly sent fun and engaging campaigns with storytelling elements.
   • Achieved open rates exceeding 80% on some emails.
   • Maintained continuous engagement with subscribers, receiving positive feedback about the enjoyable content.

Results:

• Revenue increased to 191% compared to the previous year.
• Email revenue rose from 0 to 30% of total revenue.
• Subscribers sent fan letters expressing how much they enjoyed reading the emails.
• These successes demonstrated the significant impact of a well-planned and executed email marketing strategy on business outcomes.

Conclusion

The optimization of Collectors.hu’s email marketing processes led to substantial growth in both revenue and customer engagement. By implementing strategic automated flows and regular engaging campaigns, we were able to foster a strong connection with subscribers and drive sales. This case study highlights the potential of a robust email marketing strategy to achieve significant business results.