The Power of Storytelling Newsletters: How we achieved an average open rate of 40%+ and doubled order values, all while turning email list subscribers into fans who continuously send positive feedback.

Initial Situation

This brand had a few email subscribers but rarely sent campaigns because creating them required a lot of time and energy. They had not yet fully utilized the potential of email marketing.

What Did We Do?

1. Personalized Emails

We wrote the emails as if a person were writing directly to the recipient. This method created a connection and a personal relationship with the subscribers. The individual tone and emotional connection significantly increased the open rate of the emails.

2. Fun, Humorous Emails

We consistently sent entertaining and funny emails that brightened the subscribers’ day. As a result, they not only regularly read the messages but also enjoyed them.

3. Inventing and Using Characters

We created and introduced characters that subscribers could easily identify with. These characters helped make the brand’s stories and messages even closer to the readers. Through emotional attachment, subscribers became loyal customers.

4. Product Recommendations

While the emails were entertaining, we subtly incorporated product recommendations. The sales messages were not intrusive, so readers enjoyed reading the emails while also being encouraged to purchase.

5. Segmentation

By segmenting the email list, we ensured that the messages reached the right target audience. We sent personalized emails to each segment, making the readers feel that the messages were truly for them. This increased the relevance and effectiveness of the emails.

6. Positivity

We included a positive, kind message or little thing in every email that brightened the subscribers’ day. This positive approach not only increased the open rate of the emails but also strengthened brand loyalty.

Results

Thanks to the new approach, the average open rate of emails rose above 40%. The order amounts doubled, and the email list subscribers became true fans. We regularly received positive feedback from them, expressing how much they enjoyed reading the emails. These results confirmed that well-planned and executed storytelling campaigns not only increase sales but also enhance brand commitment.